How To Apply The Internet of Things (IoT) To Your Marketing Strategy

Marketers strive to find new, unexpected ways to communicate with clients. Internet of Things has become one of the “cool” elements of marketing strategy. Check out how top companies use IoT to engage customers and increase sales.

Programming Languages in a Nutshell

Knowing basics of programming is essential if you want to get into Product Development. Even if you are not a programmer, you should know the differences between a programming language and framework and when to use them. Imagine you coordinate a project and you don’t know which programmers you will need in your team in different stages. You will most likely end up  ricocheting back and forth between front-end and back-end programmers who won’t be willing to devote their time to your project.

5 Triggers to Make Your Product a Loved One

What makes you choose one product over another? Think about it. It’s no coincidence that Facebook, Google or Youtube have over 1 billion active users each month. In the attempt to find out what makes us choose a particular product, I researched the triggers used by top online companies. There are two types of triggersexternal and internal. They come in different forms and serve various purposes. Some of them simply make you click, while others make you stay. After reading this article you will be one step closer to making your product a loved one.

How to Build Habit-Forming Products with the Hook Model

While searching for top books about product management, I came across “Hooked – How to Build Habit-Forming Products” by Nir Eyal – bestseller in Product Management on Working in online marketing and product development, I’d like to think that I understand marketing tricks product designers use to create habit-forming products. However, from time to time I fall into the trap of hot offers and well-designed products.

With the spree of online entrepreneurs and experts it is difficult to find a book that has been through the three stages of quality writing: thorough research, real life examples and case studies and author’s second thought about the topic. Author of “Hooked” went through all these stages, which shows he respects his reader.

10 Tips to Create Converting Banner Ads

Creating clickable banner ads is a tough job. People are bombarded with display ads and became blind to them. Did you know that the average person receives over 1,700 banner ads monthly (source: comScore). Most of us don’t remember any of them.

Another sad fact about banner ads is that the average click through rate of display ads is 0.1% (source: DoubleClick), which means they only get 1 click every 1000 impressions. As the marketing saying goes: It’s More Likely You Will Survive A Plane Crash Or Win The Lottery Than Click A Banner Ad.

However, display advertising is still one of the most popular and effective forms of online promotion.

Here are 10 actionable tips for boosting banner ads conversions: