How a Month-long Holiday Can Change Your Career

I don’t usually write on the ‘soft’ topics like productivity but this time I wanted to share my experience of having a month-long holiday. I’m not going to tell you the story about finding myself in India during Holi Festival of Color or some other mysterious ceremony. Although, I’m not saying I wouldn’t like to attend one. I’m talking about having time just for yourself no matter where it is, when the only thing you have to worry about is where to go for a lunch or which beach to visit.

10 Stages of Launching a New SaaS Product

You or your bosses came up with a new software as a service product. That’s great. Now you’re supposed to create an effective marketing campaign. Perfect. Make sure you start with the right steps and don’t miss any of the milestones. In this blog post I share the steps of launching new SaaS product based on my experience as Product Marketing Manager that has proved effective.

Conversion Conference: CRO Hacks, Landing Pages, And Las Vegas

Conversions are the Holy Grail of online marketing. We try to make it higher and higher and present stunning results to outshine the competition. Last week was a big week for Conversion Rate Optimization geeks who came from all across the world to Las Vegas for Conversion Conference.