Top 3 Articles of the Week: SaaS

SaaS (Software as a Service) is a popular business model but it’s not easy to find a good read about it. After reading a few blog posts, I picked my top 3 of the week. They bring some actionable insights into: Churn Rate, principles of a successful SaaS company and Customer Relationships.

Grab yourself a nice cup of coffee and enjoy these three great articles.

How to Create a Download Page that Generates Leads

With the growing popularity of content marketing, e-books became kind of a must have in your marketing strategy.
There are at least four reasons why they are so popular:

  • People are tired of advertising and want good content,
  • Content spreads across social media gaining global reach,
  • Content helps you rank well in Google,
  • The effectiveness of content is easy to track with the social share buttons and tracking codes.

5 Inspirations to Help You Keep Your Edge

Looking for new inspirations or partnerships?

You probably noticed that online marketing is not only about supercalifragilisticexpialidocious ideas… Very often we need to repeat certain tasks in order to meet your KPIs. At the end of the day, our job is to make leads and increase conversions.

How To Apply The Internet of Things (IoT) To Your Marketing Strategy

Marketers strive to find new, unexpected ways to communicate with clients. Internet of Things has become one of the “cool” elements of marketing strategy. Check out how top companies use IoT to engage customers and increase sales.