5 Triggers to Make Your Product a Loved One

What makes you choose one product over another? Think about it. It’s no coincidence that Facebook, Google or Youtube have over 1 billion active users each month. In the attempt to find out what makes us choose a particular product, I researched the triggers used by top online companies. There are two types of triggersexternal and internal. They come in different forms and serve various purposes. Some of them simply make you click, while others make you stay. After reading this article you will be one step closer to making your product a loved one.

How to Build Habit-Forming Products with the Hook Model

While searching for top books about product management, I came across “Hooked – How to Build Habit-Forming Products” by Nir Eyal – bestseller in Product Management on Amazon.com. Working in online marketing and product development, I’d like to think that I understand marketing tricks product designers use to create habit-forming products. However, from time to time I fall into the trap of hot offers and well-designed products.

With the spree of online entrepreneurs and experts it is difficult to find a book that has been through the three stages of quality writing: thorough research, real life examples and case studies and author’s second thought about the topic. Author of “Hooked” went through all these stages, which shows he respects his reader.

10 Tips to Create Converting Banner Ads

Creating clickable banner ads is a tough job. People are bombarded with display ads and became blind to them. Did you know that the average person receives over 1,700 banner ads monthly (source: comScore). Most of us don’t remember any of them.

Another sad fact about banner ads is that the average click through rate of display ads is 0.1% (source: DoubleClick), which means they only get 1 click every 1000 impressions. As the marketing saying goes: It’s More Likely You Will Survive A Plane Crash Or Win The Lottery Than Click A Banner Ad.

However, display advertising is still one of the most popular and effective forms of online promotion.

Here are 10 actionable tips for boosting banner ads conversions:

The Difficult Art to Keep Things Simple

Our comfort of work as product designers has increased significantly in the past couple of years. We have programs that allow us to prototype, do A/B tests, visualize our work and constantly test the effectiveness of the chosen feature or fix. Oh, and we are so clever. Sometimes even too clever.

The problem with being too clever is that the solution looks perfect when presented to the board but may end up in trash after being release. Why? Because people expect EASY, not CLEVER in their everyday things.

Top 10 Free Online Marketing Tools to Make Multitasking Easier

When was the last time you were concentrating only on one task without any interruption? I mean no Facebook, no phone calls, no people asking you things. Whether you are running your own business or you are an employee – you hardly ever get to do only one task at a time. Today, multitasking became the #1 skill and being organized is simply not enough to manage it all. Here is a list of free online marketing tools that make multitasking easier.

What Does it Mean to Be an Online Entrepreneur

These days, Internet is a major place to build business. With the growing popularity of online media and advertising, a new generation of businessman – online entrepreneurs – has arised. Ask around and chances are you will find at least one person who would like to call himself that. But what does it really mean to be an online entrepreneur?