Top 3 Articles of the Week: SaaS

SaaS (Software as a Service) is a popular business model but it’s not easy to find a good read about it. After reading a few blog posts, I picked my top 3 of the week. They bring some actionable insights into: Churn Rate, principles of a successful SaaS company and Customer Relationships.

Grab yourself a nice cup of coffee and enjoy these three great articles.

How to Build Habit-Forming Products with the Hook Model

While searching for top books about product management, I came across “Hooked – How to Build Habit-Forming Products” by Nir Eyal – bestseller in Product Management on Working in online marketing and product development, I’d like to think that I understand marketing tricks product designers use to create habit-forming products. However, from time to time I fall into the trap of hot offers and well-designed products.

With the spree of online entrepreneurs and experts it is difficult to find a book that has been through the three stages of quality writing: thorough research, real life examples and case studies and author’s second thought about the topic. Author of “Hooked” went through all these stages, which shows he respects his reader.