Online marketers are very cautious about not making a mistake (and yet we still make them). How many times have your heart stopped when you realized you might have sent the email to the wrong recipient? How many times have you spotted a mistake or a typo in the marketing materials you were responsible for? Too many? Well, April Fool’s Day is but one day of the year when you can make funny mistakes without punishment.…
Whether you’re crazy about visualizing data or you look for inspiration. Choose your favorite infographics from the ones I’ve carefully chosen for you. Enjoy!
ANALYZING LONDON 2012
FACEBOOK SUPERCHARGING YOUR APPS
LONDON TUBE – THE BEATLES
WHY YOUR BRAIN CRAVES INFOGRAPHICS?
FAREWELL TO A GENIUS
Already chose your favorite one?
It is now an official fact – Smartphones have taken over Europe!
The number of smartphone users in the EU5 countries (Spain, Germany, Italy, France and the UK) grew by 30 percent over the year, reaching 136.2 million in the three month average ending December 2012. This was the first month that all European countries crossed the 50 percent smartphone penetration mark.
If you still debate whether ‘To use smartphones, or Not to use smartphones’ in your campaigns – I guess it’s a clear answear. 🙂
When is your vacation? I already planned the apps I will need during my trip abroad. They simply make my life easier. First, Google maps, second – Facebook pages manager, third – Instagram, Pons Dictionary, Shazam and Mashable to stay in otuch with the news. The app I certainly won’t use is Outlook! What app will you take on vacation with you?
How many times have you used a checklist or recipe blogs on your smartphone when strolling down the shopping mall? If your answear is ‘none’ you mosr certainly use your smartphone chiefly for phone calls and texts – and there are so much more applications! Even if you are not a smartphone user it’s good to know how smartphones can boost sales.
It’s been a while since Cyberrresearch 3.0. and I had some time to digest the facts. The most captivating presentation (IMHO) was Dominika Maison’s speech about Mobile Research. Let me present some facts from her speech.
75% respondents use their spartphones in bed
30% respondents use their smartphones in the bathroom
almost 50% respondents use their smartphones when having a meal with family or friends
almost everyone uses smartphones during shopping or mass parties
Therefore, smartphones are the next supertool in research! Why not use it in your business?
In Africa, the PAPI research has been replaced by mobile because while not everyone has a phone or laptop in Africa, they do have smartphones!
Maison Research got a task to do the research of the role of Heineken Open’er Festival. They could have done post-event research using any kind of research tool but this would not give the right results. They needed to examine the emotions and opinions during the festival and the conventional survey would not work. Therefore, they decided to use smartphones as interactive method and online survey as retrospective method. In the interactive method the respondents were asked to upload a photo from the festival presenting the brand presence. The time of the day when the photos were taken gave the broader vision of where the brand should be more present during the festival.
Results: the real-time responses about the brand at the festival.
More mobile market research cases:
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