It is now an official fact – Smartphones have taken over Europe!
The number of smartphone users in the EU5 countries (Spain, Germany, Italy, France and the UK) grew by 30 percent over the year, reaching 136.2 million in the three month average ending December 2012. This was the first month that all European countries crossed the 50 percent smartphone penetration mark.
If you still debate whether ‘To use smartphones, or Not to use smartphones’ in your campaigns – I guess it’s a clear answear. 🙂