Xiaomi, China’s biggest smartphone maker is planning to make a global splash. Apple will have to double its productivity and creativity if it wants to win this battle. MIUI 6 – Xiaomi’s version of Android for the new MI4 is strikingly similar to iOS 7 with a couple of improvements that make for the exceptional User Experience.…
Take a deep breath, relax and… CREATE CONCEPT MODELS before starting prototyping your mobile app.
Modeling will help you conceptualize your mind and think of
What your system is about?
How people will interact with it?
Who will use it?
What content will you provide?…
Gamification is a way of gaining engagement which can be turned into more sales. Many companies decide to implement gamification into their marketing strategy because it seems fun and easy way to approach more customers and increase sales in a short period of time. When you search the Internet for gamification examples you see mostly success stories and big numbers.…
It is now an official fact – Smartphones have taken over Europe!
The number of smartphone users in the EU5 countries (Spain, Germany, Italy, France and the UK) grew by 30 percent over the year, reaching 136.2 million in the three month average ending December 2012. This was the first month that all European countries crossed the 50 percent smartphone penetration mark.
If you still debate whether ‘To use smartphones, or Not to use smartphones’ in your campaigns – I guess it’s a clear answear. 🙂
It’s been a while since Cyberrresearch 3.0. and I had some time to digest the facts. The most captivating presentation (IMHO) was Dominika Maison’s speech about Mobile Research. Let me present some facts from her speech.
75% respondents use their spartphones in bed
30% respondents use their smartphones in the bathroom
almost 50% respondents use their smartphones when having a meal with family or friends
almost everyone uses smartphones during shopping or mass parties
Therefore, smartphones are the next supertool in research! Why not use it in your business?
In Africa, the PAPI research has been replaced by mobile because while not everyone has a phone or laptop in Africa, they do have smartphones!
Maison Research got a task to do the research of the role of Heineken Open’er Festival. They could have done post-event research using any kind of research tool but this would not give the right results. They needed to examine the emotions and opinions during the festival and the conventional survey would not work. Therefore, they decided to use smartphones as interactive method and online survey as retrospective method. In the interactive method the respondents were asked to upload a photo from the festival presenting the brand presence. The time of the day when the photos were taken gave the broader vision of where the brand should be more present during the festival.
Results: the real-time responses about the brand at the festival.
More mobile market research cases:
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For CEOs the key metrics will be the revenue metrics and marketing program performance metrics. However, for many companies the key metric is their Net Promoter Score (NPS), a customer loyalty metric based on customer answers to the question: ‘how likely are you to refer us toyour friend or colleague?’ Customers are then grouped into three categories (based on their answers):
Enthusiastic customers who will fuel growth with repeat and referral business.
Current customers susceptible to competitor offerings and thus have a neutral brand impact.
Customers who voiced dissatisfaction and harm the brand.
There is an equation to calculate a brand’s NPS:
NPS = [% of Promoters] – [% of Detractors]
Marketo Inc. has evidence based on its own research that high-growth companies are more likely than low-growth companies to incorporate customer satisfaction into their marketing executives’ compensation.
How should you ask your clients about their likeliness to refer the product to their friends? The most efficient way is to use online surveys. There are free survey services like SurveyMonkey or you can use more personal way and send surveys in the newsletter to your clients. There are many email marketing services that provide surveys (Pinpointe, GetResponse, iContact, Benchmark Email). It is important to adapt your survey to mobile devices with different operating systems (iOS, Android, Windows Phone, Bada, Blackberry OS).
Next time I’ll write about the questions you should ask your clients and how you should do it.