Xiaomi’s MIUI 6 – A Blatant Copy or a Tough Rival of iOS 7

Xiaomi, China’s biggest smartphone maker is planning to make a global splash. Apple will have to double its productivity and creativity if it wants to win this battle. MIUI 6 – Xiaomi’s version of Android for the new MI4 is strikingly similar to iOS 7 with a couple of improvements that make for the exceptional User Experience.

How 7 Concept Models can make your App a Cool Cat in Town

Take a deep breath, relax and… CREATE CONCEPT MODELS before starting prototyping your mobile app.

Modeling will help you conceptualize your mind and think of
What your system is about?
How people will interact with it?
Who will use it?
What content will you provide?

Engage or Die: smart gamification

Gamification is a way of gaining engagement which can be turned into more sales. Many companies decide to implement gamification into their marketing strategy because it seems fun and easy way to approach more customers and increase sales in a short period of time. When you search the Internet for gamification examples you see mostly success stories and big numbers.

INFOGRAPHICS CONTEST vol. 1

Whether you’re crazy about visualizing data or you look for inspiration. Choose your favorite infographics from the ones I’ve carefully chosen for you. Enjoy!

ANALYZING LONDON 2012

Obrazek

FACEBOOK SUPERCHARGING YOUR APPS

infographic42

LONDON TUBE – THE BEATLES

tube

WHY YOUR BRAIN CRAVES INFOGRAPHICS?

brain1

FAREWELL TO A GENIUS

infographic31

Already chose your favorite one?

Smartphones Reach Majority in all EU5 Countries

It is now an official fact – Smartphones have taken over Europe!

The number of smartphone users in the EU5 countries (Spain, Germany, Italy, France and the UK) grew by 30 percent over the year, reaching 136.2 million in the three month average ending December 2012. This was the first month that all European countries crossed the 50 percent smartphone penetration mark.

www.comscoredatamine.com

If you still debate whether ‘To use smartphones, or Not to use smartphones’ in your campaigns –  I guess it’s a clear answear. 🙂

Mobile as Market Research SuperTool

It’s been a while since Cyberrresearch 3.0. and I had some time to digest the facts. The most captivating presentation (IMHO) was Dominika Maison’s speech about Mobile Research. Let me present some facts from her speech.

75% respondents use their spartphones in bed

30% respondents use their smartphones in the bathroom

almost 50% respondents use their smartphones when having a meal with family or friends

almost everyone uses smartphones during shopping or mass parties

Therefore, smartphones are the next supertool in research! Why not use it in your business?

In Africa, the PAPI research has been replaced by mobile because while not everyone has a phone or laptop in Africa, they do have smartphones!

Maison Research got a task to do the research of the role of Heineken Open’er Festival. They could have done post-event research using any kind of research tool but this would not give the right results. They needed to examine the emotions and opinions during the festival and the conventional survey would not work. Therefore, they decided to use smartphones as interactive method and online survey as retrospective method. In the interactive method the respondents were asked to upload a photo from the festival presenting the brand presence. The time of the day when the photos were taken gave the broader vision of where the brand should be more present during the festival.

Results: the real-time responses about the brand at the festival.

More mobile market research cases:
[slideshare id=16989117&style=border: 1px solid #CCC; border-width: 1px 1px 0; margin-bottom: 5px;&sc=no]

http://www.slideshare.net/DaveKing10/royal-wedding-market-research

http://www.2020research.com/case-study-engaging-teens-with-mobile-qualitative-research/