Saturday, 17th May was a big day for Polish UX community. At 9:00 a.m. around 100 people interested in User Experience from all over the country attended the first Polish UXcamp in STARTER Gdańsk Entrepreneurship Incubator. Eric Reiss, CEO of the FatDUX Group in Copenhagen, gave his keynote speech „Describing the elephant. Moving beyond professional silos when defining UX.”…
Levels give your users a taste of success that motivates them to visit your site again. As a huge fan of running I’d compare levels in game design to the levels you reach in running. Runners love observing their progress and achieve better results and… as a result of the growing popularity of running apps and wearable devices like Nike Fuel Band or FitBit they love to share their progress with friends.
Online marketing and User Experience practitioners are quite popular job titles these days. They seem to act like two superheroes who want to make the world better but remain at odds when it comes to the details. Would they act together if they knew how marvelous effects their collaboration can bring?…
Gamification is a way of gaining engagement which can be turned into more sales. Many companies decide to implement gamification into their marketing strategy because it seems fun and easy way to approach more customers and increase sales in a short period of time. When you search the Internet for gamification examples you see mostly success stories and big numbers.…
Last time I wrote about measuring customer satisfaction and today something about the way to reach your customers and bring out their needs.
First of all, think whether and why you need to ask your customers about anything. What outcomes does it bring? Sometimes it doesn’t bring any new conclusions and pursuing a research can be a waste of time and money. If you decide that you do have a problem to tackle eg. adding new communication channels, expanding your product line etc. you should decide on the goals the research can help you to achieve. For simple research projects like online surveys the number of goals shouldn’t exceed 2 goals for 1 survey. For example you want to find out in what circumstances your clients consume your product and in what other circumstances could they consume your product.
After fixing your goals it’s time to draw a list of topics you want to ask your clients about. The topics doesn’t have to be specific. It can look like this:
- when they consume my product
- with whom they consume
- what kind of feelings they have when consuming my product
- in what circumstances do they consume other products of the same kind
Now it’s time to design the questionnaire. Concentrate on the questions first, the answears will come later.
When you have your list of questions you can start writing the list of possible answers. Online surveys with the highest response rate have up to 15 questions. Now it’s time to send your survey to your clients. You can do it via email services like (Pinpointe, GetResponse, iContact, Benchmark Email), free online platforms like Survey Monkey or use research platforms. I use Prekursorki.pl – it’s a polish marketing research portal focusing on women. It provides the questionnaire, database, survey platform and a report. It’s not free but saves a lot of time. You may want to check if the survey is compatible with mobile devices so that respondents can fill out the survey via their smartphone.
Normally, you should receive around 80% of responses in the first 5 days after sending your survey. If you’re not satisfied with your results you can send a follow-up message. Don’t forget to send a ‘thank you’ email to your respondents. You can also post a thank you at the end of your questionnaire.
The last part of your research project is the report and the analysis of the data. The most approachable form of presenting the data is PowerPoint presentation and charts. There are a few types of charts so you can play with them when creating your report.
Have fun and feel free to ask any questions. 🙂
This article is available on Facebook www.facebook.com/Marketingresearch24
Next time – how to compose a questionnaire and what questions and answers to avoid.