10 Stages of Launching a New SaaS Product

You or your bosses came up with a new software as a service product. That’s great. Now you’re supposed to create an effective marketing campaign. Perfect. Make sure you start with the right steps and don’t miss any of the milestones. In this blog post I share the steps of launching new SaaS product based on my experience as Product Marketing Manager that has proved effective.

Top 3 Articles of the Week: SaaS

SaaS (Software as a Service) is a popular business model but it’s not easy to find a good read about it. After reading a few blog posts, I picked my top 3 of the week. They bring some actionable insights into: Churn Rate, principles of a successful SaaS company and Customer Relationships.

Grab yourself a nice cup of coffee and enjoy these three great articles.